It is common knowledge that if consumers are able to recognize your product, they are more likely to buy it. The problem is in making your brand more appealing than others. By associating your product with positive thoughts and a positive buying experience, you are able to stand out among competitors. Exposure and frequency of your brand creates a positive association between the customer and the product. Consumers are more likely to buy what they can see and pick up with little effort. If your food or beverage is on display where they can easily see and access it, they will be more likely to make the purchase.
About 40% of consumer spending is on an impulse buy with 90% of people making occasional impulsive purchases. The average person spends $114,293 in their lifetime on an impulse buy with men spending approximately $41 per impulse, compared to women spending $31 on an impulse purchase. Food, beer, and wine make it in the top ten most common items bought without planning. Around 20% of what buyers purchase at the grocery store is not on their list. Most purchasers choose to impulse buy at the front-end of the store. From the front-end checkout, 71-73% of people bought some form of beverage about 2-3 times a month or more. Merchandisers can be placed on counters so consumers can make a last minute drink purchase during check-out. By improving merchandising for candy, snacks, and beverages, companies can increase their profit by 1.3% just because of impulse sales.
One of the best ways to increase brand recognition and impulse buying is through the use of food merchandisers . In restaurants, if there is a display showing a selection of food, people are more likely to order it because they are familiar with the appearance. Flower cases near the entrance may give a spouse the idea to make a romantic gesture. By allowing consumers to see your product at multiple locations only increases the frequency that they recognize the brand, making them all the more likely to keep coming back.