Selling popcorn in your store or concession stand is a great way to bring in profits with very low investment spent on materials and operating costs. The familiarity and convenience of popcorn makes it a universally appealing, easy to eat snack that almost anyone can enjoy. But sometimes even the most tried and true routines can stand for a bit of innovation.
Many concession stand owners have started using color in their popcorn selection as way to catch the attention of passersby and bring in extra customers. If used at special events and functions, the right colors (orange and black during Halloween, team colors during athletic events, etc.) can give your popcorn a sense of cohesion with the theme of the occasion. Color isn’t the only way to kick your popcorn up a notch, either: a multitude of savory flavors and candy coatings are also available to keep your popcorn supply varied and interesting.
One of the easiest ways to add a touch of color to your popcorn is to replace your standard popcorn salt with one of Gold Medal’s Color-Popcorn Salts. These colored salts are great for adding color to your assortment without affecting the natural taste of your popcorn. Rather than coating the popcorn in a colored glaze like other, heavier coatings, Color-Popcorn Salts give your popcorn a subtle tint that is perfect for holidays and special events.
Flavoring your popcorn is another way to keep customers interested. Gold Medal offers a variety of different savory flavorings (from barbecue to spicy jalapeno to Cajun seasoning) that are being used by concession operators across the country to give their popcorn a variety of unique and distinct tastes. Customers love variety, and offering a selection of different flavors (or even flavor combinations) is a great way to keep customers coming back for more.
On the sweet side of things, Gold Medal has your color needs covered with their line of Corn Treats Candy Coating Mixes. Each Corn Treats color represents a different flavor of candy coating, making this popcorn mix a great choice for a customer base with a sweet tooth. Corn Treats candy coating is also available in several flavor-only varieties for flavoring your popcorn without the food coloring. Likewise, color-only Corn Treats coatings are available for showing off a colorful display of sweet, glazed popcorn display without distracting from the natural taste of the corn.
Color is a very effective marketing tool when paired with the fast-paced, impulse sale-oriented environment of concessions operations. People are naturally drawn to color, and many concession stand owners and operators have found that incorporating a bit of color and flavoring into their popcorn offerings works wonders for increasing both sales and traffic. So break free from the traditional white and yellow world of concessions popcorn and boost your business today with some of the popcorn-coloring solutions on offer from Gold Medal Products .
